The Mann Center for the Performing Arts—situated in historic Fairmount Park—seeks to advance its position as one of the nation’s leading non-profit, outdoor summer performing arts festivals by:
- Creating a broad spectrum of high-quality, compelling, accessible, and fun, communal entertainment experiences in its acclaimed multi-stage campus.
- Providing leadership in arts education through innovative and high-impact, collaborative educational activities for young people throughout the Philadelphia region.
- Being a deeply valued civic asset to everyone in the Philadelphia region and a responsible community stakeholder in West Philadelphia and our immediate neighborhoods.
The Mann Center for the Performing Arts has served for many decades as the City of Philadelphia’s premier outdoor summer performing arts festival, presenting a wide array of cultural programming and popular events that have created a lifetime of memories for generations of Philadelphians. At its 20-acre home in West Fairmount Park, the Mann is poised to launch an exciting, creative, and comprehensive plan for the future that will position it with all Philadelphia residents and visitors alike as the Delaware Valley’s town square—the “go-to” place for consistently high-quality, compelling, accessible, and fun, communal entertainment events as well as powerful educational experiences.
The Mann fully embraces and welcomes the expectations of 21st-century audiences who are seeking more than a passive listening experience, no matter how good the music. They want participatory, new, engaging experiences with video screen close-ups of the performers and an opportunity to share their reactions to the performance in real time through interactive social media. They want to escape from their daily pressures and socialize with friends or family around an entertainment event in a relaxed, informal, festive environment with good food and drink. They gravitate to venues with state-of-the-art amenities and unparalleled customer service. And they have varied, eclectic musical tastes that are less “siloed” in terms of the genre than previous generations, with many of them being as passionate about an emotionally compelling orchestral score and 60s retro tour as they are for the latest, hot indie band.
The Mann—with its upgraded multi-stage facilities in a natural park setting and a breathtaking skyline view—has a unique opportunity to meet the expectations of these 21st-century audiences. By taking on a more assertive role as an initiator of innovative programming, events, and themed festivals, the Mann will become recognized by all in the Philadelphia region as a trusted curator of “must-see” performance experiences.
This strategy will make the Mann’s dynamic events appeal to the widest range of music lovers, including the group of young audiences and donors coveted by many traditional arts and culture organizations in the Philadelphia region. Building patron loyalty with this younger demographic, along with a passionate commitment to serving its community, will enable the Mann to make the philanthropic case to individuals, corporations, foundations and government leaders that the Mann’s future is unquestionably bright and that an investment in that future will yield a meaningful return to many future generations.
The Mann is committed to fostering long-standing relationships with its audience, artists, donors, board and staff, volunteers, community and business partners, and other internal and external stakeholders that are based on the following core values:
- Power of the arts to inspire
- Integrity and trust
- Welcoming, accessible and affordable
- Informal, relaxed, fun, casual experiences
- Financial viability and shared responsibility
- Service to the community
- Unique and attractive natural surroundings
- Well-maintained facilities
- Environmental stewardship